Marketing & measurement
Dark post
An informal term for an ad post that is not published as a normal post on an account's feed.
In everyday use
A brand creates an ad variation without adding it to its usual profile posts.
What to keep in mind
It is not a secret or private message; ad transparency tools may still expose it.
Also searched as: unpublished page post
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
More in marketing & measurement
Page updated .