Marketing & measurement
Dimension
An attribute used to describe or group data in a report.
In everyday use
You group sign-ups by the country or traffic source recorded for them.
What to keep in mind
A dimension describes a characteristic; a metric measures a quantity. Some combinations cannot be meaningfully compared.
Also searched as: Analytics dimension
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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