Marketing & measurement
Dynamic Showcase Ads
An older TikTok catalogue-ad format name for personalised product advertising.
In everyday use
A historical advertising tutorial refers to Dynamic Showcase Ads.
What to keep in mind
TikTok says core functionality moved into Video Shopping Ads. Use current documentation for setup.
Also searched as: DSA
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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