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Marketing & measurement

Engaged session

In GA4, a session that meets a duration, key-event or page-view criterion.

In everyday use

A visit with a recorded purchase can qualify even if it is short.

What to keep in mind

GA4's default criteria include longer than ten seconds, a key event, or at least two page or screen views. Check the configured threshold.

Also searched as: GA4 engaged session

Further reading

Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.

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