Marketing & measurement
Engagement
Actions people take with content, such as comments, reactions or shares.
In everyday use
A viewer saves a tutorial and asks a question under it.
What to keep in mind
Platforms count different actions; do not assume all engagement is equally valuable.
Also searched as: social engagement
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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