Marketing & measurement
Event
A recorded occurrence or interaction in a measurement system.
In everyday use
Submitting a form creates an event with information about the form.
What to keep in mind
An event is evidence that the tracking fired, not automatic proof that the intended business outcome happened.
Also searched as: Analytics event
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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