Marketing & measurement
Frequency
The average number of impressions per reached person or account within a reporting scope.
In everyday use
3,000 impressions divided by 1,000 reached people gives a frequency of 3.
What to keep in mind
An average hides how differently individual people may be exposed.
Also searched as: ad frequency
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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