Marketing & measurement
Funnel
A model of the stages people may move through towards an outcome.
In everyday use
Someone discovers a guide, considers a tool, then buys it.
What to keep in mind
Real journeys can loop, skip stages or stop; a funnel is a model.
Also searched as: marketing funnel, sales funnel
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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