Marketing & measurement
Impressions
The number of times content or an ad is displayed, including repeat displays.
In everyday use
One person sees the same ad three times, producing three impressions.
What to keep in mind
Impressions do not necessarily mean attention or a completed view.
Also searched as: impression
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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