Marketing & measurement
KPI
Key performance indicator: a selected measure used to track progress towards an objective.
In everyday use
Confirmed purchases may be a KPI for a sales launch.
What to keep in mind
A metric becomes useful when it relates to a decision or goal.
Also searched as: key performance indicator
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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