Marketing & measurement
Landing page
A page built around a particular visitor journey or action.
In everyday use
An ad opens a page explaining one product and how to buy it.
What to keep in mind
Any arrival page can be a landing page; the design should match the promise.
Also searched as: landing pages
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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