Marketing & measurement
Lead
A person or organisation that has shown relevant interest and may become a customer.
In everyday use
Someone requests information about a service they might need.
What to keep in mind
A lead is not yet a sale, and not all leads are equally suitable.
Also searched as: leads
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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