Marketing & measurement
Lead magnet
A useful resource offered to attract people interested in a topic, often through an email sign-up.
In everyday use
A free checklist helps someone prepare their first content plan.
What to keep in mind
Explain email delivery and marketing consent clearly; they are separate concerns.
Also searched as: free resource
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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