Marketing & measurement
Link building
Working to earn or obtain links from other websites to relevant pages.
In everyday use
A useful reference earns a link from an article explaining the topic.
What to keep in mind
Manipulative link schemes can cause problems; prioritise relevance and genuine usefulness.
Also searched as: backlinks
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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