Marketing & measurement
Metric
A quantitative measure used to describe activity or results.
In everyday use
A report displays the number of purchases beside each traffic source.
What to keep in mind
Check the calculation, time period and unit before comparing values from different tools.
Also searched as: Analytics metric
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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