Marketing & measurement
MOFU
Middle of funnel: the consideration part of a marketing model.
In everyday use
A visitor compares how two tools solve the same problem.
What to keep in mind
Do not assume everyone who reads a comparison is ready to buy.
Also searched as: middle of funnel, middle-of-funnel
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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