Marketing & measurement
Native advertising
Paid content designed to fit the format or experience around it.
In everyday use
A sponsored article appears within a publication's editorial layout.
What to keep in mind
Fitting the format must not hide the commercial nature of the content.
Also searched as: native ads
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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