Marketing & measurement
Newsjacking
Connecting a message or piece of content to a current news event to gain attention.
In everyday use
A company explains how a new rule affects its audience.
What to keep in mind
Relevance and sensitivity matter, especially around tragedies or unverified breaking news.
Also searched as: news jacking
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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