Marketing & measurement
Organic
Distribution or traffic that is not bought as a paid placement.
In everyday use
A follower finds a post in their feed without the brand paying to show that placement.
What to keep in mind
Organic content still takes time and resources to make.
Also searched as: organic reach, organic traffic
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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