Marketing & measurement
Paid social
Advertising distributed through social platforms.
In everyday use
A brand pays for a feed placement promoting its product.
What to keep in mind
It is different from simply posting on the brand's own account.
Also searched as: social advertising
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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