Marketing & measurement
PPC
Pay per click: an advertising pricing approach where charges are tied to clicks.
In everyday use
A search campaign charges when someone clicks an ad.
What to keep in mind
CPC is a cost metric; PPC describes a pricing approach.
Also searched as: pay per click
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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