Marketing & measurement
Reach
The number of distinct people or accounts reported as having seen content within a defined scope.
In everyday use
A report estimates that 800 accounts saw the post.
What to keep in mind
Check the platform's definition and reporting period before comparing.
Also searched as: unique reach
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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