Marketing & measurement
Real-time marketing
Creating relevant marketing communication in response to what is happening now.
In everyday use
A business answers a timely question raised by an industry announcement.
What to keep in mind
Speed should not come at the expense of accuracy or appropriate tone.
Also searched as: real time marketing
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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