Marketing & measurement
Referral
An introduction or visit generated by another person or source.
In everyday use
A customer recommends a product to a friend.
What to keep in mind
A referral can be unpaid or incentivised; disclose incentives where needed.
Also searched as: referral marketing
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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