Marketing & measurement
Retargeting
Showing advertising to people based on previous interactions with a business or its content.
In everyday use
An eligible past website visitor sees an ad about the product they viewed.
What to keep in mind
Tracking, consent and targeting rules depend on the context and jurisdiction.
Also searched as: remarketing
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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