Marketing & measurement
ROAS
Return on ad spend: attributed revenue divided by advertising spend.
In everyday use
A$400 in attributed sales from A$100 in ads gives 4× ROAS.
What to keep in mind
Revenue is not profit. Returns, fees and attribution can change the picture.
Also searched as: return on ad spend
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
More in marketing & measurement
Page updated .