Marketing & measurement
ROI
Return on investment: net return relative to the investment cost.
In everyday use
A project costs A$100 and returns A$130; its net return is A$30, or 30% of cost.
What to keep in mind
State which costs and returns are included. ROI and ROAS are different.
Also searched as: return on investment
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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