Marketing & measurement
Sentiment analysis
Assessing the attitude or emotional tone expressed in text or other material.
In everyday use
A team checks whether product mentions express satisfaction, concern or frustration.
What to keep in mind
Automated tools can miss sarcasm, context and mixed opinions.
Also searched as: sentiment
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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