Skip to main content
← All dictionary terms

Marketing & measurement

Session

A group of website or app interactions treated as one visit within a measurement system.

In everyday use

A reader opens a definition and then visits the product page during the same visit.

What to keep in mind

Timeout rules and identity handling differ between systems; a session is not necessarily a unique person.

Also searched as: Web session

Further reading

Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.

More in marketing & measurement

Page updated .