Marketing & measurement
Share of voice
A brand's share of a defined set of mentions, advertising activity or other market communication.
In everyday use
A report compares relevant mentions of several brands in one category.
What to keep in mind
Specify the channel, competitors and measurement method.
Also searched as: SOV
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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