Marketing & measurement
Shoppable post
Content with product information or links that support a purchase path.
In everyday use
A post lets a viewer open details about a pictured product.
What to keep in mind
The purchase may complete elsewhere; do not assume every account can use the same feature.
Also searched as: product-tagged post
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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