Marketing & measurement
Social commerce
Shopping and selling experiences connected to social platforms.
In everyday use
A viewer discovers a product in a post and follows a shopping path.
What to keep in mind
Some flows finish on an external website; availability varies.
Also searched as: social shopping
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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