Marketing & measurement
Social media automation
Using software to perform defined social media tasks automatically.
In everyday use
A scheduled post is published at the selected time.
What to keep in mind
Automation should not invent responses, ignore platform rules or send unwanted messages.
Also searched as: social automation
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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