Marketing & measurement
Social media campaign
A coordinated set of social activities aimed at a defined objective.
In everyday use
A campaign introduces a product through several related posts and ads.
What to keep in mind
A set of posts becomes useful through purpose and measurement, not just a shared hashtag.
Also searched as: social campaign
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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