Marketing & measurement
Social media marketing
Using social platforms to communicate with relevant audiences in support of marketing goals.
In everyday use
A business shares useful content, responds to questions and evaluates paid placements.
What to keep in mind
It includes more than posting frequently or chasing follower counts.
Also searched as: SMM marketing
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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