Marketing & measurement
Social media monitoring
Tracking specified activity, mentions or signals on social platforms.
In everyday use
A team monitors mentions so it can spot questions or problems.
What to keep in mind
Listening adds interpretation and learning; monitoring often focuses on observing and flagging.
Also searched as: social monitoring
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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