Marketing & measurement
Social selling
Using professional or social relationships to understand needs and support relevant sales conversations.
In everyday use
A specialist answers useful questions and develops trust with potential buyers.
What to keep in mind
It is not an excuse for mass unsolicited messages.
Also searched as: social sales
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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