Marketing & measurement
Spark Ads
A TikTok advertising format that uses an eligible existing post with the necessary authorisation.
In everyday use
A brand promotes a creator's existing post after obtaining permission.
What to keep in mind
Authorisation, ad eligibility and music rights still matter.
Also searched as: TikTok Spark Ads
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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