Marketing & measurement
TOFU
Top of funnel: the discovery or early-awareness part of a marketing model.
In everyday use
A helpful introductory article reaches people who have not considered the product yet.
What to keep in mind
It is a planning label, not a fixed path every buyer follows.
Also searched as: top of funnel, top-of-funnel
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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