Marketing & measurement
Unsubscribe
Choosing to stop receiving a particular set of emails or other recurring communications.
In everyday use
A reader uses the unsubscribe link at the bottom of a newsletter.
What to keep in mind
Marketing opt-out should not be confused with necessary purchase or access messages.
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Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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