Marketing & measurement
Upselling
Offering a more capable or higher-value version of an option somebody is considering.
In everyday use
A shop explains the difference between a basic and expanded package.
What to keep in mind
The upgrade should suit the buyer's needs rather than add unwanted cost.
Also searched as: up-selling, up selling
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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