Marketing & measurement
Vanity metric
A measure that looks impressive but is weakly connected to a useful decision or objective.
In everyday use
A report celebrates views while ignoring whether the intended audience understood the offer.
What to keep in mind
The same metric can be useful in another context; explain the goal.
Also searched as: vanity metrics
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
More in marketing & measurement
Page updated .