Branding
Brand
The associations and expectations people form about a person, organisation or offering.
In everyday use
A customer expects a particular shop to give clear advice and reliable service.
What to keep in mind
A logo is one expression of a brand, not the whole brand.
Also searched as: branding
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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