Branding
Brand identity
The chosen visual and verbal elements used to express a brand.
In everyday use
A brand uses a recognisable symbol, colour palette and way of writing.
What to keep in mind
Identity is what you put forward; people may perceive it differently.
Also searched as: visual identity
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
More in branding
Page updated .