Branding
Brand guidelines
Documented rules and examples for expressing a brand consistently.
In everyday use
A guide shows logo spacing, colours and examples of approved language.
What to keep in mind
Useful examples matter as much as rules.
Also searched as: brand book, style guide
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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