Branding
Brand voice
The recognisable way a brand expresses itself through language.
In everyday use
A brand explains difficult subjects directly and without talking down to people.
What to keep in mind
Voice is relatively consistent; tone can change with the situation.
Also searched as: tone of voice
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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