Branding
Positioning
A choice about who an offering is for, which need it addresses and why it is relevant compared with alternatives.
In everyday use
A tool is positioned for first-time founders who need a guided starting point.
What to keep in mind
A positioning statement is a decision, not evidence that buyers agree.
Also searched as: brand positioning
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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