Branding
Social proof
Information about other people's behaviour or experience that can influence a decision.
In everyday use
A buyer reads a genuine review before choosing a product.
What to keep in mind
Testimonials should be authentic; popularity does not guarantee quality.
Also searched as: social evidence
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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