Branding
Target audience
The group of people a message or offering is intended to serve.
In everyday use
A beginner tutorial is written for people making their first website.
What to keep in mind
Use real needs and behaviour; a demographic label alone is usually too broad.
Also searched as: target market
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
More in branding
Page updated .