Branding
USP
Unique selling proposition: a claimed reason an offering stands apart from alternatives.
In everyday use
A service focuses on a specific audience and provides a distinctive process.
What to keep in mind
Being different matters only if the difference is useful and credible.
Also searched as: unique selling proposition, unique selling point
Further reading
Original explanation and example by Perspectism. Further reading may cover the wider subject, rather than this exact wording. Edition updated 7 October 2026.
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